Join H&MM for a live chat with TripAdvisor

TripAdvisor reports that three reviews and opinions are posted to its website every minute of every day. And with nearly 20 million having been contributed so far, chances are your hotel can be found there.

As the largest online travel community, TripAdvisor has become a trusted brand for travelers who seek out information vital to helping them plan their trips. They’re not only reading reviews that very well may sway whether they book a room at your hotel, but they’re posting them, too.

I spoke to a number of hoteliers for our Nov. 3 issue about the trend of online reviews, asking them how seriously they take them, what measures are in place to monitor them and how they respond. Some operate in-house and others work with vendors, but all said they pay attention.

Executives from TripAdvisor, however, told me only a small percentage of hoteliers take advantage of the ways they can actually become involved in the site, whether that be signing up for alerts when new reviews are posted about their properties or posting updated hotel descriptions or photos.

So we here at H&MM thought it was time to have both sides sit down and talk.

Join us at 11 a.m. on Wednesday, Dec. 3 for a live online chat with TripAdvisor. Learn how reviews are posted, what steps you can take to be a part of the community and how other hoteliers are using TripAdvisor listings to their advantage.

To be alerted when registration is open, all you have to do is text 806F732 to 64842, and I’ll also keep you posted right here on HotelTalk.