There's a lot of interesting Hilton Hotels Corp. activity percolating in this new year. We've been hearing for some time that the company is planning an announcement just before the ALIS Conference in San Diego, on January 26th. And now the even larger Hilton announcement that had also been on hoteliers' radars, scheduled for the IHIF Berlin Conference in March, is coming into focus.Hilton now says that on the evening of Tuesday, March 10th, it will do a global reveal of its new Lifestyle Brand. Early reports are that the event will be in a funky, industrial setting in Berlin. Hilton said in a release this morning that, "Guests of the soiree will experience a journey through the world of the brand amidst an eclectic adventure enlightened with the next generation of hospitality."
There's been almost a blanket of secrecy around Ross Klein's activity at Hilton, after the high-style trendsetter left Starwood and W last year. It will be interesting to see what he and the Hilton team have been working on.
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